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M-Panel - Project Overview

M-Panel is the new University of Michigan National Survey Panel, a nationally-recruited U.S. online probability sample of respondents. Panel members will participate in multiple investigators’ surveys across a range of topics. Coverage spans the 50 United States-including Alaska and Hawaii-with a large oversample in Michigan. Calling will focus on evenings and weekends.

An invitation letter, a text, and a postcard asking the recipient to complete a web screener, will be sent. The randomly-selected Respondent, 18+ years of age and a resident of the household, will be asked to complete a 15-minute Profile survey (one-time “Recruitment”), for which they will receive a $20 ToA and an invitation to join the Panel. M-Panel members will be invited to complete every-three-month 15-minute web surveys (“Omnibus”) and receive $15 per completed survey.

SSL Interviewers will be calling members of the approximately 78,000 recruited participants who have not completed their web screener/profile after the study communications are sent, to remind them to complete. SSL Interviewers will also be calling non-completing members (expected to be 1,000-2,000 Rs) of the Omnibus panel quarterly to remind them to complete.

Recruitment calling will be conducted from end August to end December 2026. Omnibus calling begins at the end September 2026, to continue quarterly in 2027 and continues, ongoing.

Please note that if you are assigned to the August training date, you will be trained in both Recruitment and Omnibus tasks and will also need to attend the Omnibus training. If you are assigned to the September Recruitment training date, you will not need to attend the Omnibus training.

About The University of Michigan

The University of Michigan, located in Ann Arbor, is one of the leading public research universities globally. Established in 1817, it is renowned for its multidisciplinary approach and a wide range of academic programs that include over 200 undergraduate majors, and numerous graduate and professional degrees. The university is also famous for its optimistic sports culture, represented by its Wolverines, and its bold school color, maize and blue. Featuring some of the most distinguished faculty in the world, it provides an innovative, inclusive, and intellectually stimulating environment for both students and staff. With a rich and vibrant presence in arts, humanities, sciences, and engineering, the University of Michigan stands as an emblem of academic excellence and diversity.

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